Hidden Secrets That Professionals Don’t Tell About Postcard Printing

In an era of SMS and video calls, certain traditional things still make our hearts happy. And postcards are one of those things. In commercial sectors, these postcards work as a powerful marketing tool and personal communication piece.

But creating perfect postcards isn’t as simple as choosing a pretty design. There are various moving parts involved in postcard printing. And in this blog, we will unveil a few hidden secrets to you!

Thicker cardstock isn't just about durability – it actually makes your postcards feel more valuable to recipients. When someone holds a weightier postcard, they subconsciously assign it more importance. However, if you want people to write on your postcards, consider uncoated stock. It's far more pen-friendly than glossy alternatives.

When working with uncoated stock, avoid super-thin typefaces – they can appear fuzzy as ink naturally spreads slightly on this material. For UV coating, remember it's a double-edged sword: while it makes the colours pop and prevents fading, it makes writing on the card nearly impossible.

-If you're planning to mail your postcards, keep these crucial points in mind:

Leave a 3.5" x 1.5" space for mailing information when postcard printing
Reserve a 0.75" square for postal indicia
Avoid UV coating on the mailing panel side
Skip the rounded corners when postcard printing – they can jam postal machines

Making smart choices

The key to successful postcard printing lies in balancing aesthetic appeal with practical functionality. Whether for a marketing campaign or personal correspondence, these tips will help ensure your postcards make the impact you are aiming for!

For further details about postcard printing please visit the website.