Business card printing: how to design for impact and recall

In a day and age where digital rules all, the old-school business card is surprisingly resilient when it comes to creating a lasting impression. Business cards must not only house important contact details, but should also be a physical reflection of your brand identity and professionalism.

Why business cards are here to stay?

Though we live in the age of digital communications, business cards are still an important part of networking and building business relationships. They have a personal touch that digital exchanges sometimes lack, and they give the recipient a physical reminder of your interaction.

Branding: be sure to keep the design in line with your branding standards, like logo, colors and fonts. And above all, consistency adds credibility and professionalism.

Legible j fonts: choose fonts that are readable at whatever size shape. Use typefaces that are not too decorative and that maintain good legibility.

Unusual features: include something to make your card really pop to engage the interest of the receiver, such as qr codes, embossing and shapes cut with a die.

Conclusion

Business card printing is just as important as professional branding and office branding. Designing a business card that communicates more than just contact information, and does so in a way that keeps it memorable, is a great way to stay on the minds of clients and customers.

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